I'd honestly recommend this course to anyone who wants to increase their awareness and competency around AI. It's pitched at the right level, neither too technical or too basic. Mike is a very personable coach and tutor, easy to listen to and follow. I found myself going back and forth between the videos and experimenting with AI and other software as I went. In reality, I discovered some things that I was doing right with AI through instinct and business experience. It was great to get it confirmed, and fine tuned. The majority of Mike's insights were new and all were highly practical. I particularly enjoyed the techniques to improve my research. Phenomenally useful. I have been using different techniques and Mike's method, is the best yet. This industry (AI) is going to effect and change everything. Don't underestimate the need to 'keep up' Thanks Mike. Really enjoyed the sessions. Looking forward to the advanced. Regards Mac